The number of VR users has
drastically increased in the past few years with new and more advanced
smartphones and devices available in the market. 360 images is a new and
immersive platform for marketing for business that can help businesses with
their prospective and existing customers and clients.
Here are some benefits of 360 panoramic photos for businesses:
It is memorable and emotive
360 panoramic photos, by nature,
is emotive and immersive. It conjures up more engagement and emotion than
normal 2D photos and videos does. Thus, 360 panoramic images provided by VR photographer becomes memorable and
stays with viewer for much longer.
It attracts more customers
Immersive images reduce the risk
involved in making purchases for prospective consumers/customers. For instance,
you are booking a hotel or resort for your holidays with family. The hotel or
resort could be presented in the form of 360 panoramic photos, thus providing a
real-life feel of where you’d be staying, which is much more attractive, and
would be more risk-free.
Increase competitive advantage
360 panoramic photos are
immersive and eye-catching. Using it would result in more user engagement.
Imagine social media feeds that are full of 2D images and texts – 360 panoramic
photos would definitely stand out and would engage more users.
User-friendly and
multi-platform
Smartphones, laptops, and tablets
could all be easily used to view 360 panoramic photos and videos. On laptops, a
viewer simply needs to click and drag to view the whole image. Smartphone and
tablets are handheld and therefore users can physically move their fingers
across the image to view it from different angles.
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