Take into picture a hypothetical situation in which you want to
purchase a pair of shoes that you like very much from website A. Using various
filters like colour, size and type and after browsing through the various
options available, you have reached your final choice of the perfect pair of
shoes for yourself. A little description of the shoes you have chosen with a
few images are present on website A. After browsing the internet, a little
further, you come across website B which has pictures of the same pair but
taken by a 360 panoramic photographer.
The difference in the two is that on website B you can rotate the image in all
four directions. In this way, you can see what exactly you are buying as you
certainly do not want to waste your money on something that is not of good
quality and looks. These days, maximum number of online retail shops of apparel
and footwear have pictures taken by a panoramic 360 photographer. This is only because people today want to buy
things after careful consideration and want it to be worth all the money that
they are spending.
Conclusion:
As images of products play a vital role in impressing customers to
purchase products from a particular online portal, it is necessary to have good
quality pictures. This in turn improves the sales of a particular online store.
360 panoramic photography is a very recent development and is slowly becoming a
new trend for online stores where images of the products have been being
displayed.
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